Pinterest Hacks For Bloggers: How To Explode Your Traffic With These 9 Tricks
Want to know how to master Pinterest so you can explode your blog traffic? Good! Because I am here to share with you my top 3 Pinterest hacks for bloggers.
For the past year, Pinterest has been my #1 source of traffic for my website. I love testing new Pinterest strategies to see what will have an impact on my blog growth and then sharing them with all of you.
Keep in mind that when it comes to Pinterest it is all about the long game. You don’t normally see instant results unless you have a pin go viral. All of the changes that you make are laying the foundation for growth in the future.
With just a couple of tweaks, Pinterest can be your number one source of traffic so that you can be consistently growing your blog without putting in a lot of time and effort every single day.
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Whether you are just getting started with this platform or you’ve been using it for years you can implement these 9 hacks to see an increase in your traffic:
Table of Contents
- 1 1 – Pin what’s trending
- 2 2 – Fill new boards with 3rd party content first
- 3 3 – How much 3rd party content should you repin?
- 4 4 – Add set pin descriptions to your pin images on your blog
- 5 5 – Install Rich Pins on your Pinterest profile
- 6 6 – Repin your most popular pins
- 7 7 – SEO your Pinterest
- 8 8 – Consistency + Schedule
- 9 9 – Multiple Pin Images
1 – Pin what’s trending
The most important thing to know about in Pinterest is what’s trending at the moment to find the best pins to repin. Trending topics include things such as different holidays and other seasonal things.
You can find the upcoming trends for each month on the official Pinterest blog as well as on Pinterest itself by looking at what’s popping up in your home feed.
I prefer to read the Pinterest blog posts about the trending topics of each month. Because I can then work ahead and predict what I need to look out for.
And the most popular trends are the most obvious ones, then I’m talking about the holidays and season changes. So if you just keep those in mind, you’re already halfway there.
Now that you know what 3rd party content you should pin, you might wonder, where these pins should go.
2 – Fill new boards with 3rd party content first
When you get started with Pinterest, one of the first things they ask you to do is to create a Pinterest board.
Pinterest boards are the foundation of your Pinterest strategy, so to make your pins thrive you need to have strong boards. To start out you need to choose a good name and description for your Pinterest board and then you need to fill them with the right pins.
You need to start building up your boards and their niches before you add your own pins to them. This way your pins thrive on your board, instead of your board needing to learn from your pins what it is about.
So the first 20 to 30 pins on a new Pinterest board need to be niche specific and not your own pins. In other words, build up the foundation of your Pinterest boards with good third-party pins.
Once you’ve filled out your boards enough, it’s time to start adding your own content to it as well. But how much of your own pins should you be pinning compared to the number of repins?
3 – How much 3rd party content should you repin?
There’re loads of pinning numbers out there that claim that you need to pin a set ratio of 3rd party pins to your own pins. For example, the 80/20 ratio, where you should pin 80% of other pins and only 20% of your own.
This ratio doesn’t work for everyone. I think it’s useful when you’re just starting out and you don’t have a lot of pins of your own. However, once you have more than 50 pins or so, it becomes way too much 3rd party content.
So instead of thinking in ratios, just thinks of your boards. Are they filled with enough third part pins and is there enough variation on your boards?
Instead of keeping a set number of pins in mind, try to keep an eye on your boards and on your pins to make sure that your pins are also showing up in your feed.
Especially if you have more than 1000 followers, stop pinning more 3rd content than you are pinning your own content.
4 – Add set pin descriptions to your pin images on your blog
This Pinterest hack is all about making sure your blog post is ready to be pinned. And by that I mean that you have pins in your blog posts for people to pin and that they have custom pin description built in them.
You can do this really easily by adding the data-pin-description=”…” to your image attributes or you can read how I go about it and use alt-description first to make my life a bit easier.
Doing this will make sure that your pins are getting the opportunity to go viral when someone else repins them from your blog post. Because you can make sure that the pin description is ready to thrive with the right keywords and hashtags.
There are a couple of plugins that will help you in adding pin descriptions, but I prefer doing manually, because plugins tend to slow websites down, and the manual way of doing it is relatively easy.
5 – Install Rich Pins on your Pinterest profile
Installing rich pins might be a Pinterest hack you already know. But if you don’t, then make sure to take your time to install it.
Rich pins are a feature you can add to your business account’s profile and it will immediately upgrade all of your domain pins into rich pins.
This means that Pinterest shows more information about the blog post the pin links to. And Pinterest will make your headline bold. So your pin will stand out more amongst all of the other pins.
And now for the last Pinterest hack you should know about, let’s take a look at the key of most successful Pinterest strategies.
6 – Repin your most popular pins
Repinning your own pins is generally not something you should do too much. However, you should be repinning other people’s version of your pin.
And you should especially be repinning you most popular pins. You can find them through Google Analytics, or by diving into your Pinterest analytics.
I tend to look at the ‘Link Clicks’ in Pinterest Analytics of the past week or so. But you can also look at ‘Engagements’ or ‘Saves’. It’s up to you. Either way, you should be repinning your most popular pins to your most popular boards a couple of times a month.
7 – SEO your Pinterest
Since Pinterest is a visual search engine you want your pins to pop-up as a relevant search result. This is how your target audience can find your content.
You don’t need to have a huge following, you just need to make sure you are using specific keywords so that your pins can rank in Pinterest’s search results.
If you are ready to drive more traffic from Pinterest then take the time to research keywords your audience would be searching for and then use those in your pin titles and descriptions.
Check out How to Use Keywords on Pinterest to master your SEO.
8 – Consistency + Schedule
When it comes to Pinterest, consistency is key. You can’t expect to just pin a couple of images each week and then forget about it. You need to be pinning consistently to drive traffic to your blog.
Obviously, no one has the time to sit on Pinterest every day to manually pin so you need to invest in a pin scheduler. I highly recommend Tailwind. Tailwind is a Pinterest scheduler and an amazing marketing tool for your blog.
I’m not going to go into all the details about Tailwind because honestly, it could be a whole post, but I want you to understand the importance of having a tool that will keep your account fresh and active every single day. What I do is sit down one time a week and batch pin.
Tailwind has a smart scheduler that recommends the best times for you to pin throughout the day. All you have to do is choose the number of times per day that you want to post and then Tailwind will generate a schedule for you.
When I am ready to pin for the week all I have to do is fill up my queue of pins and Tailwind will schedule them to be pinned throughout the week. This allows me to consistently drive traffic to my website while still having a life.
When you consistently pin your content that is optimized for Pinterest, your images will pop-up and your target audience will find you.
9 – Multiple Pin Images
An easy way to drive more traffic to your blog using Pinterest is to create multiple pin images for each blog post that you write. Instead of just creating one image, play around with different types and styles to see which one does the best for you.
What I like to do is create different types of pin templates in Canva and then each time I write a new blog post I go in and copy the template.
Then, all I have to do is change out some of the images and the copy and I can pin them on Pinterest. Normally I create 8 different pin images with slightly different copy on each of them so that I can pin them multiple times to my boards to drive more traffic.
Now that you know these 9 Pinterest hacks, are there any Pinterest tips that you can think of? Then share them in the comments below and share this blog post with your followers.